Join Our Team ~ Digital Content & Campaigns Specialist at Hoselton Auto Mall!

Location: East Rochester, NY
Salary Range: $50,000 - $60,000, based on experience.

This position is a full-time, day shift Mon-Fri, and requires you to work on-site here in East Rochester, NY.

About Us:
Hoselton Auto Mall has been serving the East Rochester community for over 100 years.  We proudly represent Toyota, Nissan and Chevrolet, and offer a wide selection of certified pre-owned and used vehicles.  Family-owned and community-focused, we prioritize trust, transparency, and delivering exceptional experiences for both our customers and employees.

We're looking for a Digital Content & Campaigns Specialist to join our in-house marketing team.  If you're creative, organized, and passionate about all things digital - from content to analytics - we want to hear from you.
 

Position Summary:
The Digital Content & Campaigns Specialist plays a key role in supporting and executing digital strategies across websites, email marketing, social media, paid ads, and more. This role works cross-functionally with all departments to ensure a consistent, optimized, and compelling brand experience across all digital platforms.
 

Key Responsibilities:

• Assist in planning and executing digital marketing campaigns, including social media, email marketing, and PPC.
• Maintain and update multiple dealership websites to ensure all content is accurate, timely, and optimized for SEO.
• Write and edit marketing copy for digital platforms including social media, landing pages, and email newsletters.
• Create, manage, and respond to online customer reviews and coordinate follow-up with department managers.
• Monitor site performance; fix broken links, outdated content, and errors on a weekly/monthly basis.
• Manage PPC campaigns (retargeting, Google, Meta) in-house or with vendor support; adjust and report on performance.
• Track digital metrics through Google Analytics, CRM tools, and social media platforms; deliver actionable reporting.
• Manage intranet content for internal employee communication.
• Stay informed on current digital trends, tools, and technologies and make proactive recommendations.

Required Skills & Qualifications:

• 2–5 years of experience in digital marketing or a related role
• Proficient in CMS tools (WordPress preferred), Google Analytics, and email marketing platforms
• Experience with PPC advertising and Facebook Ad Manager
• Strong understanding of SEO principles and website best practices
• Excellent writing, editing, and communication skills
• Familiar with CRM systems and customer list segmentation
• Familiarity with design and editing software (Adobe Suite, Canva, video editing tools)
• Ability to manage multiple projects, meet deadlines, and collaborate with various teams
• Experience with basic HTML/CSS is preferred
• Familiarity with interface design tools (e.g., Adobe XD, Figma) is a plus

Why Join Hoselton Auto Mall?

• Competitive pay and benefits package including Medical insurance as low as $11/week, Dental insurance as low as $4/week and Vision insurance for $1/week.
• 401k and Profit-Sharing including Employer Match
• Paid time off and holidays
• Discounts on cars, parts, and service
• Supportive and collaborative team environment
• Opportunities for professional growth in a stable, locally owned company
• Employee Appreciation Events including family events, annual dinners, and on-site cookouts.
• The chance to make a meaningful impact on our business and the communities we serve.

If you're ready to take your digital marketing career to the next level with a company that values innovation, teamwork, and community, we want to hear from you!

See our "Welcome to Our Family" video here:  https://www.youtube.com/watch?v=UpOWIYqaAGE